AR Marketing Gen Z Cared About
AR Marketing Gen Z Cared About
Introduction
Introduction
Introduction
Introduction
Introduction
A nonprofit teaching financial literacy came to us with a problem: Gen Z wasn’t listening. They were on Instagram, Snapchat, TikTok — everywhere but the nonprofit’s old-school channels. So we built them an interactive AR filter campaign designed to actually stop thumbs. The visuals spoke Gen Z’s language — bold, fast, and mobile-native — and helped modernize their brand while boosting awareness around career certification programs.
A nonprofit teaching financial literacy came to us with a problem: Gen Z wasn’t listening. They were on Instagram, Snapchat, TikTok — everywhere but the nonprofit’s old-school channels. So we built them an interactive AR filter campaign designed to actually stop thumbs. The visuals spoke Gen Z’s language — bold, fast, and mobile-native — and helped modernize their brand while boosting awareness around career certification programs.
A nonprofit teaching financial literacy came to us with a problem: Gen Z wasn’t listening. They were on Instagram, Snapchat, TikTok — everywhere but the nonprofit’s old-school channels. So we built them an interactive AR filter campaign designed to actually stop thumbs. The visuals spoke Gen Z’s language — bold, fast, and mobile-native — and helped modernize their brand while boosting awareness around career certification programs.
A nonprofit teaching financial literacy came to us with a problem: Gen Z wasn’t listening. They were on Instagram, Snapchat, TikTok — everywhere but the nonprofit’s old-school channels. So we built them an interactive AR filter campaign designed to actually stop thumbs. The visuals spoke Gen Z’s language — bold, fast, and mobile-native — and helped modernize their brand while boosting awareness around career certification programs.
Year
Year
Year
Year
2024
2024
2024
2024
Industry
Industry
Industry
Industry
Nonprofit / Education
Nonprofit / Education
Nonprofit / Education
Nonprofit / Education
Scope of work
Scope of work
Scope of work
Scope of work
Timeline
Timeline
Timeline
Timeline
4 weeks
4 weeks
4 weeks
4 weeks
Introduction
A nonprofit teaching financial literacy came to us with a problem: Gen Z wasn’t listening. They were on Instagram, Snapchat, TikTok — everywhere but the nonprofit’s old-school channels. So we built them an interactive AR filter campaign designed to actually stop thumbs. The visuals spoke Gen Z’s language — bold, fast, and mobile-native — and helped modernize their brand while boosting awareness around career certification programs.
Year
2024
Industry
Nonprofit / Education
Scope of work
Timeline
4 weeks
The Challenge
The Challenge
The Challenge
The Challenge
The Challenge
The Challenge
You’ve got 1.5 seconds to grab a Gen Z attention span — and a wall of text isn’t going to cut it. The nonprofit’s message was solid (career certification, financial growth, real impact), but their format? Dusty. They needed visuals that felt native to Instagram and Snapchat — not recycled from brochures. Our challenge: create an AR filter marketing campaign that didn’t feel like marketing. Something users would actually want to try, share, and talk about. It had to look cool, work fast, and deliver the nonprofit’s message without losing the scroll.
You’ve got 1.5 seconds to grab a Gen Z attention span — and a wall of text isn’t going to cut it. The nonprofit’s message was solid (career certification, financial growth, real impact), but their format? Dusty. They needed visuals that felt native to Instagram and Snapchat — not recycled from brochures. Our challenge: create an AR filter marketing campaign that didn’t feel like marketing. Something users would actually want to try, share, and talk about. It had to look cool, work fast, and deliver the nonprofit’s message without losing the scroll.
We focused on building mobile-native interactive experiences — using filter mechanics, color psychology, and platform-native assets to meet Gen Z where they already are: their front-facing camera.
We focused on building mobile-native interactive experiences — using filter mechanics, color psychology, and platform-native assets to meet Gen Z where they already are: their front-facing camera.
We focused on building mobile-native interactive experiences — using filter mechanics, color psychology, and platform-native assets to meet Gen Z where they already are: their front-facing camera.
We focused on building mobile-native interactive experiences — using filter mechanics, color psychology, and platform-native assets to meet Gen Z where they already are: their front-facing camera.
Results
Results
Results
Results
Results
Results
The result? Real engagement — not fake impressions. The filter campaign didn’t just get used. It got shared. Screenshotted. Replayed. Gen Z didn’t just click — they interacted, and the nonprofit saw a spike in profile visits, direct messages, and certification interest right from social. More reach. More relevance. And most importantly: a financial literacy campaign that actually reached the people it was meant for.
The result? Real engagement — not fake impressions. The filter campaign didn’t just get used. It got shared. Screenshotted. Replayed. Gen Z didn’t just click — they interacted, and the nonprofit saw a spike in profile visits, direct messages, and certification interest right from social. More reach. More relevance. And most importantly: a financial literacy campaign that actually reached the people it was meant for.
This campaign proved that AR marketing isn’t just for brands — it’s a powerful way for mission-driven orgs to make serious topics accessible, visual, and shareable for digital-native audiences.
This campaign proved that AR marketing isn’t just for brands — it’s a powerful way for mission-driven orgs to make serious topics accessible, visual, and shareable for digital-native audiences.
This campaign proved that AR marketing isn’t just for brands — it’s a powerful way for mission-driven orgs to make serious topics accessible, visual, and shareable for digital-native audiences.
This campaign proved that AR marketing isn’t just for brands — it’s a powerful way for mission-driven orgs to make serious topics accessible, visual, and shareable for digital-native audiences.
Data Complex Studio ™
Data Complex Studio ™
Data Complex Studio ™
Data Complex Studio ™
Data Complex Studio ™
Data Complex Studio ™
Next projects.
(2024-25©)
© 2025 Data Complex Studio™
Let’s talk.
Tell us what you’re building — A custom 3D visual? A high-converting website? UX/UI design that actually makes people stay?
A brand strategy that finally feels like you?
We’ll make it work.
We’ll make it look good.
And we’ll make it grow — the right way.
We actually answer. And fast.
No bots. No two-week silence. Just real people who get it — and get back to you.
We don’t ghost after the invoice.
We’ll walk you through every step, tell you what’s working (and what’s not), and keep things moving.
Creative Director
at Data Complex Studio®
Lisa M.
© 2025 Data Complex Studio™
Let’s talk.
Tell us what you’re building — A custom 3D visual? A high-converting website? UX/UI design that actually makes people stay?
A brand strategy that finally feels like you?
We’ll make it work.
We’ll make it look good.
And we’ll make it grow — the right way.
We actually answer. And fast.
No bots. No two-week silence. Just real people who get it — and get back to you.
We don’t ghost after the invoice.
We’ll walk you through every step, tell you what’s working (and what’s not), and keep things moving.
Creative Director
at Data Complex Studio®
Lisa M.
Let’s talk.
Tell us what you’re building — A custom 3D visual? A high-converting website? UX/UI design that actually makes people stay?
A brand strategy that finally feels like you?
We’ll make it work.
We’ll make it look good.
And we’ll make it grow — the right way.
We actually answer. And fast.
No bots. No two-week silence. Just real people who get it — and get back to you.
We don’t ghost after the invoice.
We’ll walk you through every step, tell you what’s working (and what’s not), and keep things moving.
Creative Director
at Data Complex Studio®
Lisa M.
© 2025 Data Complex Studio™
Let’s talk.
Tell us what you’re building — A custom 3D visual? A high-converting website? UX/UI design that actually makes people stay?
A brand strategy that finally feels like you?
We’ll make it work.
We’ll make it look good.
And we’ll make it grow — the right way.
We actually answer. And fast.
No bots. No two-week silence. Just real people who get it — and get back to you.
We don’t ghost after the invoice.
We’ll walk you through every step, tell you what’s working (and what’s not), and keep things moving.
Creative Director
at Data Complex Studio®
Lisa M.
© 2025 Data Complex Studio™
Let’s talk.
Tell us what you’re building — A custom 3D visual? A high-converting website? UX/UI design that actually makes people stay?
A brand strategy that finally feels like you?
We’ll make it work.
We’ll make it look good.
And we’ll make it grow — the right way.
We actually answer. And fast.
No bots. No two-week silence. Just real people who get it — and get back to you.
We don’t ghost after the invoice.
We’ll walk you through every step, tell you what’s working (and what’s not), and keep things moving.
Creative Director
at Data Complex Studio®
Lisa M.
© 2025 Data Complex Studio™
Let’s talk.
Tell us what you’re building — A custom 3D visual? A high-converting website? UX/UI design that actually makes people stay?
A brand strategy that finally feels like you?
We’ll make it work.
We’ll make it look good.
And we’ll make it grow — the right way.
We actually answer. And fast.
No bots. No two-week silence. Just real people who get it — and get back to you.
We don’t ghost after the invoice.
We’ll walk you through every step, tell you what’s working (and what’s not), and keep things moving.
Creative Director
at Data Complex Studio®
Lisa M.